News of Interest

By Deborah Gage
San Francisco Chronicle
December 15, 2008

"Facebook, Apple, Yahoo, Verizon and FedEx for the first time have made an annual ranking of the top 20 most trusted companies in the United States. ... Google, however, dropped off the list, released today by the Ponemon Institute and TRUSTe in San Francisco[.]

[ ... ]
"Dr. Larry Ponemon, who conducted the survey, said ... some companies, like IBM, might be trusted because they have big brands; others, like Apple, because consumers like their products.

"He speculated that people felt sorry for Yahoo because of its difficulties with Microsoft and Google, neither of which made the list.

"'Google (and Microsoft) suffer from big company syndrome,' Ponemon said. 'People figure that if you're big and collecting data, there must be an issue.'"

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